2021The concept of "metacomes" quickly became popular in 2005. The term "metacomes" originated from the American science fiction novel Avalanche.METAVERSE". In fiction people live in a virtual world with a virtual identity. To popularize the concept of virtual world, the "meta-universe" can be simply understood as the virtual world, in which the real life is presented in a new virtual way, and people can live, socialize and shop in the "meta-universe".2021years10month28Japan's global social networking giantFacebookAnnounced that the parent company would be renamedMeta platform, to the "metaverse company" transition, the news quickly triggered a social heated debate. Domestic companies have also started to apply for registration related to the metaverse trademark.
       Then "metaverse" related trademark application and registration situation how? The author inquired the official website of the Trademark Office of the State Intellectual Property Office and found that recent applications containing "meta-universe"METAVERSE"trademarkRegistration applications were rejected. Why is it difficult to obtain registration of the trademark related to "metaverse" at this stage? The material examination of trademark registration mainly includes the examination of absolute reasons and relative reasons. Today, we will elaborate the understanding of the examination of related trademarks in the "meta-universe" from the aspect of absolute reasons.

       Ringser's view:As a popular concept, "metaverse" has been applied for trademark registration by many companies and individuals, and many applications have been rejected so far. There are several reasons for this:1Not for the purpose of use;2, lack of distinguishing features (" metaverse (METAVERSE) is a kind of digital technology,With low ductility, immersion, real-time, diversity and other technical characteristics, if used as a trademark on related goods or services, it only directly represents the content and technical characteristics of the goods or services,)3Easy to lead to public misidentification;4Easy to produce adverse effects. Thus it can be seen that "meta-universe" as a trademark application, has a birth defect, for some popular words on the Internet, as a trademark application registration, but also cautious! Welcome to contact Lianze intellectual property consulting related business.

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