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Do I need to apply for a trademark in Hong Kong to use a Hong Kong company for brand operation?

Released Date: Mar 21,2022 Article Source: HUANZE

Now more and more domestic companies like to go to overseas countries or regions to register a company for brand packaging, so as to achieve the purpose of enhancing brand value.

Now more and more domestic companies like to go to overseas countries or regions to register a company for brand packaging, so as to achieve the purpose of enhancing brand value. So do we need to apply for trademark in Hong Kong for brand packaging registered in Hong Kong?

Let's make an analysis from the perspective of the brand. First of all, if a company is registered in Hong Kong, but the trademark is still domestic, or domestic companies apply, so as to promote the brand of Hong Kong, it is not true. Because consumers can inquire where the trademark is registered and who the registrant is, which can be found through the Internet, once the consumer finds that the trademark is a domestic trademark, or the applicant is a domestic company, it will be difficult to convince the consumer that you are a Hong Kong brand.

If we not only register a Hong Kong company, but also apply for a trademark in Hong Kong with a Hong Kong company, but also apply for a trademark in China, and then authorize a domestic company to use the brand when it is used. In this way, consumers will find that the trademark is a Hong Kong trademark when they search through online channels, and the applicant of the trademark is a Hong Kong company, and they will think that it is a Hong Kong brand.

Do I need to apply for a trademark in Hong Kong to use a Hong Kong company for brand operation?

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