According to CCTV survey, among the main reasons affecting product consumption choice, more than half of the respondents believe that "brand awareness" is the main reason affecting consumption, and "where the brand comes from" is the focus of the reason. Therefore, many enterprises will use overseas companies, such as registered companies and trademarks in Hong Kong and other places, to carry out brand packaging operation for domestic enterprises and products, based on the following market principles.
According to CCTV survey, among the main reasons affecting product consumption choice, more than half of the respondents believe that "brand awareness" is the main reason affecting consumption, and "where the brand comes from" is the focus of the reason. So there are a lot of businesses that take advantage of thatOverseas companyFor example, registered companies and trademarks in Hong Kong and other places to carry out brand packaging operations for domestic enterprises and products based on the following market principles.
First, product homogenization competition. Homogeneous competition in the market, a single quality competition is not enough, we must let their products have a distinctive "identity". Companies in Hong Kong, Europe and the US can give your product such an international identity.
Second, consumer psychology. Most consumers pay more attention to the origin of the brand than to the brand. As a local enterprise in mainland China, if it wants to expand the national market, it is not enough to only rely on the background of "Chengdu brand, made in Chengdu" or "Chengdu brand, Chengdu operation". It is better to rely on external forces at the same time, such as making an effort in the birthplace of the brand. The registration of Hong Kong, European and American companies and trademarks is your best choice. It can make your textile brand achieve the corporate image of "Hong Kong brand, Made in China" or "Hong Kong brand, international management, Chengdu operation".
Third, create their own brand, virtual management. "Virtual management" is a market operation mode widely adopted by many international brands, such as Nike in the United States. The biggest feature of this mode is that operators only focus on brand operation and outsource production activities. This provides a development idea for traders with marketing network resources, that is, they can create their own brands without the cost of investing in factories and production lines. The registration of European, American and Hong Kong companies has become a powerful legal tool for this model.
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